Creativity

Explaining the Five Dimensions of Brand Personality

A brand is not a logo, tagline, or jingle — a brand is a promise. A great brand is a promise that when you purchase product ABC, you will get qualities XYZ. McDonalds promises delicious, affordable, and quick food. Disney promises magical happiness.

December 20, 2019

•

Sign-up for my free 3 Simple Things newsletter.

Each Tuesday, I’ll send you one thing from me, one link from somebody else, and one idea to think about. That's it.

Got it. You're on the list. 🍻

Oops! Something went wrong while submitting the form.

Ben Guttmann

Creativity

Explaining the Five Dimensions of Brand Personality

Sign-up for my free 3 Simple Things newsletter.Each Tuesday, I’ll send you one thing from me, one link from somebody else, and one idea to think about. That's it.

Sign-up for my free 3 Simple Things newsletter.

Each Tuesday, I’ll send you one thing from me, one link from somebody else, and one idea to think about. That's it.