How can I help you?

I work with good people and great brands to tell the world why they matter.

I’m a relevance-focused marketer. Above all, my speciality is making you matter – which is what makes everything else possible.
I do this using three tools: messaging, infrastructure, and strategy. Here’s what I can answer for you:
Messaging: What does your brand mean? How do you explain what you do? Why should anybody care?
Infrastructure: What does your brand look like? How do you build a website that brings it to life? And what about your packaging, emails, sales documents, and everything else?
Strategy: How do you build partnerships and programs that put you at the center of things? What does it take to become the go-to leader in your space?
Does any of this sound like something you can use a hand with? Let’s talk.

What can I do for you?

“I just don’t know how to communicate this really important thing in a way that people will get.”

You need a messaging audit. I come in, review your stuff, and help craft messaging that actually gets your point across.

“I have no idea how to stand out in the market.”

You need to figure out your positioning. I can help you identify who your brand is for, what problem they have, and why you’re the best solution for it.

“I need somebody to help me be more relevant.”

You need to an advisor you can trust. I can guide your organization on a project basis or as an ongoing partner, solving all sorts of marketing and messaging problems along the way.

“I want a new website that really showcases what we do in a way that wows visitors.”

You need UI/UX design focused on solving marketing problems, not just technical ones. I specialize in delivering persuasive sites – which are often the biggest showcase for your brand and message.

“I’m going to invest in a new site, but I have no idea what I’m doing – I’m not really a website person.”

You need a professional client that joins your team and knows what to do when. From RFP to post-launch review, I can help you get the absolute most from your next website project.

“I’m running an agency, but I really need some help figuring things out.”

You need an agency coach to bounce around problems and chart a way forward. After ten years of running one (and then selling it), I can give you the perspective and insight to thrive.
I spent ten years running an award-winning marketing agency (at one point Sprout Social even named us the top agency in country), and now I'm working with a small number of clients to do some big things.
So, go ahead, shoot me an email today and let's see what we can do together.

Ben Guttmann

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message.

Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.

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