Today, we're all marketers. Some of us might be developing the next iconic ad campaign – but all of us go about our lives trying to persuade colleagues of our great idea, cajole our kids to do their chores, or get our friends to donate to our fundraiser. And we can all be better at it.
Subscribe to the free 3 Simple Things newsletter and you'll get just that: three things to help you connect, persuade, and thrive in our increasingly complicated world, delivered straight to your inbox every Tuesday.
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My name is Ben Guttmann, and I started a marketing agency out of an old professor's basement in 2011, working with the local ice cream shop and camera repair store, and grew it to a multi-million dollar company working with some of the biggest brands in the world. After ten years, we sold our agency in 2021.
Now I write, teach marketing at the City University of New York, serve on a few boards, and periodically consult with a handful of start-ups, thought leaders, and other clients.