Our brains are fried and the world is constantly conspiring to distract us.
If we want to have any hope at breaking through, we must communicate simply. That's what I help people do.
I write a lot about how technology and humanity intersect – and how we can make both better. There's even a book coming out next year about all of this. Check out some of my latest blog posts here:
My name is Ben Guttmann, and I started a marketing agency out of an old professor's basement in 2011, working with the local ice cream shop and camera repair store, and grew it to a multi-million dollar company working with some of the biggest brands in the world. After ten years, we sold our agency in 2021.
Now I write, teach marketing at the City University of New York, serve on a few boards, and periodically consult with a handful of start-ups, thought leaders, and other clients.
I spent the past ten years starting, growing, and eventually selling an award-winning marketing agency. And you can do the same. Seriously. To help you out on this journey, I put down everything I know (and what I wish I knew before we started) in a free little guide.
One of my favorite things to do is help mentor fresh creatives and entrepreneurs striking out on their own (Because frankly, they remind me of where I was when we were first getting started.) In this white paper, I wrote down everything I would tell a new founder if we were sitting down to talk shop over a beer.
A brand is a fake thing that represents a real thing. And that real thing is probably the most important, and most overlooked, part of marketing. See, a brand isn't a logo or a color palette. A brand is a promise. It's a promise that when you make choice X, you get result Y.
The most valuable thing I've ever done for clients is help them define that promise, and now I've outlined that very process in a free, one-week email crash course. This is a version of my popular branding lesson that's a student-favorite every semester and has been given in dozens of events – so I figure it should be shared with everybody else.