The most terrifying sound in the world isn’t the roar of some ferocious predator or the crash of a thunderous wave. It’s a “knock brush.” What the hell is a knock brush? If you’ve worked on any team in the past five years, it will likely send a shiver up your spine. The dreaded knock brush is the default notification sound on Slack. Bum bum tsk.
When we first started our agency, we were a couple of broke 22-year-old guys trying to figure it out and save every penny. If we met with a client outside their office, we’d go to Starbucks or the local coffee shop around the corner, and pay our $10 “rent” for a couple drinks and a convenient table. That was a bad move.
The flight between New York’s JFK and Los Angeles’ LAX is the second most popular route in the country. Crossing 2,475 miles across the country end-to-end, 26,286 planes make the 5-ish hour trip each year. Every one of these flights is a tiny miracle in precision.
With one chapter of the monarchy ending, and another about to begin, the question on a lot of people’s minds is simple, “is this whole thing even worth it?” From a purely marketing perspective, I would argue yeah, probably. In the eyes of a tourism-focused outsider, the British brand and the royal family are inextricably linked.
In the summer of 2020, New York was facing a series of overlapping crises. There were the big issues that defined the whole year for the whole nation, the pandemic and BLM protests, but more locally we were facing a crisis of identity. Midtown Manhattan skyscrapers sat empty. Broadway and Museum Mile were silent. In sharp contrast, our parks were packed with people... and their garbage.