Milestones make us reflective. The “homo economicus,” a figurative human that is only interested in purely rational action would say that January 1 and December 31 are no more different from each other than May 12 and May 13. The digit at the end of the year shouldn’t make a difference – but it does. Thankfully, we’re irrational creatures by nature.
It’s a season of giving thanks, and as I first did a few years ago, I’m looking around at my digital life for a few things to be thankful for in 2022. It’s been a tumultuous year in technology and culture (but then again, when was the last time it wasn’t?), but in the midst of all of that I’m grateful for these little bits of creativity and innovation.
Like Johnny Appleseed transforming communities across the country by plopping down orchards along his path, technology swept through the media industry, changed everything about the landscape, and left. In the years since, pretty much every media company threw together their own streamer. And now, the difference is no longer the technology, it’s the content.
The advice I would give to either young people looking to start a business for the past ten years is now probably wrong. This was it: The world doesn’t really need another photo app or social network. But as we're seeing with Musk and Twitter, maybe that insight doesn't hold up so well anymore.
In 1993, telecom giant AT&T hit the airwaves with a branding campaign that predicted the next 30 years of progress – all set to some sweet 90s beats and the soothing sounds of Tom Selleck’s narration. In a series of commercials and other ads, company asked a bunch of hypothetical “have you ever…” questions, leading up to the single answer for all of them: you will.