When you hear something once, you forgot it. When you hear it a couple of times, you remembered it. But when you hear it too many times, you despise it. This sort of thing happens with chores, advertising, political messages, and more. Some repetition is good. Too much and you’ve just annoyed your audience.
Every few years, we get a chance to witness how a new technology changes the way our written and spoken language works. In the mid- to late-nineties, the dawning internet age spawned a host of companies with a “.com” in their names. Today, it's the sparkle emoji as the stand-in for AI.
Somebody recently asked me what was the best tool for writing a book. It wasn't Google Docs, or Notion, or Grammarly. It was "Rhapsody in Blue" by George Gershwin.
There's a trope plays out in dozens of films, shows, and novels – one small prompt from an outsider, or even just the act of explaining something to them, unlocks the solution our protagonist has been looking for the whole time. It seems like a fictional cliche, but if you’ve ever sat with a real-life computer programmer, this sort of thing actually happens quite a bit.
Not too much, not too little. There’s a Goldilocks zone for how hot or cold porridge should be, and if you find yourself hiring a team to help you do stuff, there’s a Goldilocks zone for how big they should be.I used to run a marketing agency, so I’ll talk about this through the lens, but the same rules apply to nearly every client/provider relationship.