We don’t feel that we need to replace our TVs every year, and now, many people feel that they don’t need to replace their phones every year. The lifespan of our phones has gone from one or two years, to three or four – and may keep climbing.
What does it mean to be an "international" airport? Well, it depends on who's doing the talking. We use big words, fancy titles, and industry jargon when we’re afraid we won’t measure up. When we need the status, we call in the cavalry – but while these labels definitely say something about us, it might not be what we want.
There are a lot of things we argue about. Politics. Manners. Money. Education. Sports. Business strategy. Vacation plans. Dinner plans. It’s one of our fundamental modes of interacting with others. But despite that infinite list of debate topics, all arguments can fit into just three categories: blame, values, or choice.
More. More. More. Not so quietly, we’ve found ourselves in a rapidly escalating battle with ads. Like sand after coming home from the beach, ads have found their way into everything – including some spaces that we’d really rather not have them. We’ve entered a new frontier of ad creep, and it’s only going to get worse from here.
We believe that we've arrived, that we are at the end of history. When we look back, we tend to think that we’ve changed a lot in the past, but now we’re pretty much done changing. After years of growth, our permanent selves are now here – but this is far from the truth.