Based on my award-winning book, this flagship keynote answers a fundamental question: why do some messages work when others fall flat? Why do some marketing campaigns succeed when others don’t? Why do some emails and presentations move the needle when others get ignored?
In this high-energy talk, I break down the secret framework used by the world’s best communicators and then empower the audience with tools that can make everybody a clearer and more effective communicator. Attendees will leave this science-backed keynote prepared to cut through the noise and communicate their ideas more persuasively.
This keynote is designed for a general business or leadership audience, but is particularly useful for marketing, sales, customer service, advocacy, and product teams – and it can be customized for your unique needs.
Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message.
Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.