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My name is Ben Guttmann, and I started a marketing agency out of an old professor's basement in 2011, working with the local ice cream shop and camera repair store, and grew it to a multi-million dollar company working with some of the biggest brands in the world. After ten years, we sold our agency in 2021.
Now I teach and write about marketing, technology, and business, and I consult with brands and agencies looking to do big things. I wrote this guide to share what I've learned along the way – and partly as a letter to my past self on what I wish I knew when we were first starting out.