Color's a tricky thing. You can ask two people can be looking at the same object, and depending on who they are (and more importantly, when they are), you can get two different answers. But while it can be a tough nut to crack, color can completely change the way your brand looks and feels.
Log on to your utility company’s website. What’s the section for your account called? Probably something like “My Account” “Your Account.” Ever since MySpace launched in 2003, this naming convention has sneakily stuck around in digital products. Twenty years later, it’s probably time for it to go.
In 1993, telecom giant AT&T hit the airwaves with a branding campaign that predicted the next 30 years of progress – all set to some sweet 90s beats and the soothing sounds of Tom Selleck’s narration. In a series of commercials and other ads, company asked a bunch of hypothetical “have you ever…” questions, leading up to the single answer for all of them: you will.
With one chapter of the monarchy ending, and another about to begin, the question on a lot of people’s minds is simple, “is this whole thing even worth it?” From a purely marketing perspective, I would argue yeah, probably. In the eyes of a tourism-focused outsider, the British brand and the royal family are inextricably linked.
In the summer of 2020, New York was facing a series of overlapping crises. There were the big issues that defined the whole year for the whole nation, the pandemic and BLM protests, but more locally we were facing a crisis of identity. Midtown Manhattan skyscrapers sat empty. Broadway and Museum Mile were silent. In sharp contrast, our parks were packed with people... and their garbage.