Simply Put is for anybody who wants to communicate with clarity. If that sounds like you, then drop your email below to download the beginning of the book – on the house. When you like it, there's more where that came from.
Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change – when others don't? The answer is simple. Literally.
But that doesn't mean it's easy. In Simply Put, Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal – and that work.